Brand Personality, Consumer Congruity and Advertising: Influence on the Apparel Brands
نویسندگان
چکیده
منابع مشابه
Understanding the Influence of Brand Personality on Consumer Behavior
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ژورنال
عنوان ژورنال: Prastuti: Journal of Management & Research
سال: 2012
ISSN: 2320-2262
DOI: 10.51976/gla.prastuti.v1i1.111204